nama.Not a marketing agency
Chartered Marketer / Fractional CMO

The strategy.
And the doing.

I’m Hannah Williams, the Chartered Marketer behind nama. I find what’s holding marketing back, make a clear plan and do the work to move it forward. Fractional leadership, consulting and full-stack delivery in one place.

Bring me the problem See what I can do
THINK CLEARLY. BUILD DECISIVELY.
01 / The approach

The gap between plan and done? That’s where I work.

Some businesses need a marketing leader. Some need an experienced second opinion. Some need someone to build what is missing. I can step into any of those roles and connect the dots between them.

I bring 25 years of marketing experience to the table, then roll up my sleeves. From positioning and customer journeys to code, AI workflows, ads and analytics, I look for the real bottleneck and get it moving.

02 / Ways to work together

What do you need
solved?

We can start with the whole marketing function or one stubborn problem. The shape of the work should fit the job.

01

Fractional CMO

Senior marketing leadership, priorities and accountability, embedded in your business without a full-time hire.

02

Strategy & consulting

A clear-eyed diagnosis, positioning, customer journey and practical plan your team can actually use.

03

Websites & code

From a focused one-day website build to more involved digital experiences, designed around the job they need to do.

04

AI & automation

Useful AI workflows and connected systems that save time, reduce friction and make your marketing more capable.

05

Campaigns & growth

Ads, email, LinkedIn, content, measurement and optimisation—built as a connected system, not isolated activity.

A different pace

Yes, I can build a website in a day.

When the brief and content are ready, a focused site can go from idea to working first version in a day. The important part is knowing what the site needs to say and do before we start.

For larger sites, we plan the right scope and timeline. Speed is valuable when it serves the outcome.

1day to a
working siteFor a focused brief with content and decisions ready.
03 / In practice

I’ve done the
building, too.

My work crosses the usual boundaries between strategy and delivery. Here are examples of the kinds of challenges I take on.

Brand · Digital · Campaigns

Built the marketing foundations.

For Kernexus, I developed the marketing operation from the ground up: brand, four websites, database systems, LinkedIn channels and paid campaigns.

Financial planning · Website

Made a complex offer feel human.

Built and launched a new website for NorthPoint Financial Planning, shaping the messaging, service journeys and conversion paths.

Events · Launch

Turned a new summit into a brand.

Developed the AWCS summit brand and led its marketing, from the website and messaging through to campaign execution.

04 / Selected work

Brands, organisations
and projects.

A selection of the teams and initiatives I’ve helped shape, launch and grow.

05 / In their words

The people I work with
say it best.

Strategy matters. So does getting the work done. These are recommendations from clients and colleagues who have seen both.

“Hannah was one of the most effective marketing professionals I have ever worked with.”
Michael ClarkClient · Actuary & investment consultant
“She combines strong strategic thinking with a hands-on approach, turning ideas into action and ensuring work actually gets done.”
Robert SpenceClient · Director & investor
“What sets Hannah apart is her ability to see the whole picture while still driving the detail.”
Grace ElliottCommunications Director · Kernexus
“She’s a hard worker, detail-oriented to her core, and endlessly creative.”
Cecile FradkinCo-founder & President · S&C Public Relations
“Hannah is a rare breed of individual. My skepticism on fractional employees and marketing has been entirely reshaped by her ability to proactively execute and deliver.”
Rob OdellClient · CEO, Bobber Biotech

Excerpts from LinkedIn recommendations.

06 / Meet Hannah

A strategist who gets stuck in.

I’m Hannah Williams, the person behind nama. I’m a Chartered Marketer, fractional CMO, consultant and hands-on builder. I’m usually brought in when a business knows something has to move, but the answer doesn’t sit neatly in one job description.

I’ve spent 25 years working across marketing leadership and execution. I’m comfortable shaping the big picture, writing the copy, building the website, connecting the systems and finding out what actually worked.

There’s no mystery process. We find the problem, decide what matters most and get to work.

25years in marketing
1person connecting the dots
07 / Start somewhere

What’s the
problem?

Whether you need a fractional CMO, a fresh pair of eyes or a website that needs to exist yesterday, tell me what you’re trying to solve.

Message me on LinkedIn